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2024 – project highlight

QATAR AIRWAYS – HIGHPOINT SHOPPING CENTRE – MARCH 2024

QATAR

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QATAR AIRWAYS – March, 2024

U RACE IT – Racing Simulators was selected to supply, install and service two racing simulators at Highpoint Shopping Centre, Maribyrnong for three days in the lead up to the 2024, Formula One Australian Grand Prix.

Our racing simulators were part of an in-centre activation, where thousands of shoppers pass through every day. Upon registering, shoppers became eligible to fight for the fastest lap time and a chance to win tickets to the Grand Prix.

Our Simulators were tooled up with the latest software, custom designed graphics supplied, printed and installed by U Race It, creating brand synergy and a timeless interactive activation for all to experience.

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