Product Launches

The moment your product is revealed, you want the room to feel it. U Race It simulators bring energy, noise, and movement to a launch from the second guests arrive – creating an atmosphere that primes people to be excited, not just informed.

Our rigs are fully branded to your product and company colours, so they feel like part of the launch environment rather than a hired extra. They keep guests engaged during the parts of an event where energy tends to drop – pre-reveal, networking, the stretch before dinner – and they give people a hands-on reason to stay connected to your brand.

Works brilliantly for vehicle launches, tech reveals, lifestyle products, and anything where you want guests to associate your brand with speed, innovation, and a good time.

Available for product launches in Melbourne, Sydney, Brisbane, Adelaide, and Australia-wide.