U RACE IT
AUSTRALIA’S PREMIER RACING SIMULATOR PROVIDER
ACTIVATE YOUR EVENT!
U Race It started with a simple idea: events are better when people are actually doing something. We specialise in bringing F1 and GT racing simulators to trade shows, conferences, exhibitions, product launches, corporate hospitality, and private functions – creating experiences that are loud, competitive, and completely impossible to ignore.
We’re based in Melbourne and service events across Australia – Victoria, New South Wales, ACT, South Australia, Queensland, and Tasmania. We can brand our rigs in your company colours and logo, manage leaderboards, facilitate competitions, and help capture leads – all while your guests have the time of their lives.
Looking for corporate entertainment that actually impresses? Our simulators don’t just sit in the corner looking pretty – they pull people in, create a buzz around your space, and give guests a reason to stay longer and come back for another lap.
Racing taps into something real. The competition, the accomplishment, the urge to beat whoever just posted the fastest lap – these are emotional responses that guests associate directly with your brand. That’s powerful marketing dressed up as a seriously good time.
Whether you need racing simulator hire in Melbourne for a trade show at the MCEC, an F1 Grand Prix corporate suite, a brand activation, or a private function, our rigs work across a huge range of settings and scale to suit. Not in Melbourne? No problem – we regularly service events outside of Victoria.
Our Values
Collaborative
We take the time to understand what you're trying to achieve. Every event is different and we ask the right questions upfront so there are no surprises on the day.
Responsive
From your first enquiry right through to pack-down, you'll hear back from us quickly. We know events move fast and we keep pace with you.
Tailored
No two events are the same. We can reflect your brand in our simulators with your logo and colours to create a lasting impact on your clients and the event space.
Simple
We work to make your event fun and effortless. Clear on-boarding, thorough testing and streamlined bump-in/bump-out mean zero stress on the day.
Our Process
Client Brief
From our first conversation we understand your event: location, dates, simulator type/quantity, staffing needs and activation duration.
Custom Branding
You send us your branding assets and agree on other customisations to make the setup look and feel like a natural extension of your brand.
Pre-event Testing
All equipment is tested and quality-checked before delivery to ensure everything runs smoothly on the day.
Delivery & Setup
We arrive on your timeline, set up to your layout, and make sure everything is ready before your guests walk in.
On-Site Activation
If you've chosen to have a U Race It operator at your event, our trained team manages the simulators and ensures a premium experience for guests, staff and stakeholders.
Pack Down & Debrief
We handle all pack-up and logistics efficiently and are always available for feedback or a post-event debrief.
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