Activations
F1 & GT Racing Simulator Hire for Brand Activations – Melbourne & Australia-wide
Give Your Audience Something to Feel
A great brand activation doesn’t just show people something – it puts them in the middle of it. U Race It’s F1 and GT simulators do exactly that. From the moment someone drops into the seat, they’re not watching your brand, they’re experiencing it.
We work with brands and agencies on pop-ups, retail activations, sponsorship activations, and experiential marketing campaigns of all shapes and sizes. Our rigs are fully customisable in your brand’s colours, logo, and messaging – and they’re designed to stop people in their tracks in high-footfall environments.
Add a leaderboard, a competition, or a data capture element and you’ve got an activation that doesn’t just entertain – it delivers measurable results. We’ve delivered simulator activations for brands across automotive, finance, technology, and FMCG – anywhere a crowd needs to be engaged.
Activation features:
- Fully branded F1 or GT simulator rigs in your colours and logo
- Leaderboard for competitions and giveaways
- Lead capture and data collection
- On-site operator to manage the experience
- Scalable – one rig or multiple, depending on footfall
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